Pioneer Contact Bond Grupo Sapatero Program
Republic Chemical Inc.’s Pioneer Contact Bond launched Grupo Sapatero program to harness the talent and skills of Marikina shoemakers.
In partnership with Marikina Shoe Industry Development Office (MASIDO), the GRUPO Sapatero project needed to showcase and promote this endeavor. Facebook was the logical approach to utilize since the majority of the Grupo Sapatero members have access to the platform.
To make it interesting and to create engagements, Full Blast Digicomms developed interesting creative content, such as videos that feature stories of Grupo Sapatero members.